Have you ever commented on a post made by a business you’ve liked on Facebook, or tweeted a question or comment to a business you follow on Twitter? Did you get a response, or did you hear the sound of crickets? When you’re having a conversation with someone, it might be considered rude not to respond to a question, or to ignore a statement that was made. But unfortunately, more often than not, this is the reality when it comes to our use of social media for business. Whether it’s a post on Facebook or a tweet on Twitter, many of us fail to do one of the easiest things when it comes to engagement… respond.
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