The reason offered by Google: “usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products.”

I suppose it’s to be expected when you have an organizational culture where 20% of your time can be spent experimenting on new projects. Of those that make it to market as betas, many will not become viable as contributions to the business.  Luckily, in the case of Google Reader there are plenty of alternatives like Feedly.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.