Risk Management for Links – How To Prepare For The Next Penguin Update

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After 2012 being dubbed the “Year of the Penguin,” Google’s Matt Cutts has already hinted that the next “Penguin 4” update will be bigger and more devastating than ever. We have seen big brands like Interflora get penalized and bounce back pretty fast. But how did that work? And what’s coming up for the rest of us? After the havoc wreaked by previous Penguin updates, how should webmasters prepare for what Google has in store next?

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