Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers?
For a business there’s little value in having thousands of Twitter followers if no one is buying from you. It boils down to measuring results and easily identifying if what you’re doing is working.
At Right On Interactive we’re focused on finding the best ways to measure success, and we do it by scoring different levels of engagement. Right On’s scoring engine tracks all activity and interaction surrounding your brand. We are scoring social engagement.
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