Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

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Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). The report showed mobile ad revenue grew 82.8 percent in 2012 to a total of $8.9 billion. This is up from $5.3 billion in 2011.

The study looked at mobile advertising types such as search, display, and messaging. Of the three, search ads brought in the majority of global revenue at 52.8 percent, totaling $4.7 billion worldwide.

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