There’s no question that your online presence has become an important part of your business or organization. Between your own website, social media sites, and search engines like Google and Bing, lots of time must be invested to ensure you’re visible to your customers. PPC advertising, or Search Engine Marketing as it’s often referred to, is a great and quick way to beef up your online presence and ensure you’re visible to people who are interested in what you have to offer.
For those unfamiliar with search engine marketing, SEM is a form of targeted marketing that allows you to be able to advertise your business on search engine results pages. This involves bidding on keywords so that your ad is shown when those particular keywords or phrases are searched. You then pay the bid amount every time someone clicks on the ad. SEM is advantageous because it allows you to target very specific audiences who are actively searching for your offering. Below we’ve listed some of the pros and cons of Search Engine Marketing so you can decide if it’s right for your biz.
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