Search Engine Optimism Breaking Up Is Hard To Do

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Whereas “never” is too definitive because the reality is any site has the potential to recover from Penguin, “may” is the optimal word in the title of Ben Pfeiffer’s article, “You May Never Recover From Google’s Penguin”.

Sure, you can rationalize the definitiveness of the “never, ever” scenario, with a nod to Taylor Swift singing “We Are Never Ever Getting Back Together”, but this is SEO, not a pop song about a relationship breakup.  SEO is not a “never, ever” type of scenario.

Coming back from a Google penalty may mean making big changes, but I’m optimistic enough to say that a strong focus on user experience and value-add for visitors presents an opportunity to rebound (are you listening Taylor?) and get back in with Google.

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My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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