It’s no mystery that in the SEO industry there is a desire to abandon the “SEO” label due to negative perceptions and skill-limiting connotations. Professionals are trading in the term “SEO” for newer, fresher titles like “inbound marketer,” “earned media marketer,” and even sticking strictly to “content marketer.” While some are abandoning the three letters we’ve come to love so much, and shifting to something that sounds good for the moment, my personal strategy has always been to invent my own way. This tranformation comes as natural progression from what I’ve learned over the past 3 years, as well as what is sought from me in my professional environment. Here I’d like to explain what exactly that is, and what it means to be a Search Experience Architect.
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