Content Marketing is the form of marketing that involves creating of media and publishing it so that a customer might be acquired. It also involves sharing of sharing of the media, already published or otherwise. Its basic purpose is to provide valued information to the user, it’s almost like a sales pitch or a sales call to the customer to take an action, but isn’t quite the same thing because it just influences a customer and there’s not necessarily an immediate action involved from the customer.Content creation is important because people now actively search for answers for every little question they might have, and they are seeking them from everywhere. Content creation and thus content marketing needs to keep in mind what the user is looking for, what you can provide that matches the user’s goal in the best possible ways, and lets them move a step further towards the right decision.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.