SEO is a dirty word.
PPC isn’t a dirty word.
Actually, they’re not words they’re acronyms, but you get my drift, I’m sure 🙂
It must be difficult for SEO providers to stay on the “good and pure” side of SEO when the definitions are constantly shifting. Recently we’ve seen one prominent SEO tool provider rebrand as an “inbound marketing” tools provider and it’s not difficult to appreciate the reasons why.
SEO, to a lot of people, means spam. The term SEO is lumbered, rightly or wrongly, with negative connotations.
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