Search engine optimization (SEO) has changed dramatically over the years and will continue to change. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients.
The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up.
If you ask marketers today what SEO is about they will likely still say things like, “ranking number one in Google”. And, unfortunately, this is what they are looking for in the SEO sales and service delivery process. (Learn more about this in “SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations“)
Click here to read more.