Monitoring your advertising success on Facebook just got easier; because the world’s largest social network has made some updates to its Ad Manager.

The updates allow marketers to set a goal for their ads, such as getting more page likes, obtaining better post or app engagement, acquiring more app installs or increasing event responses. Once the advertising goal is set, the Ads Manager campaign summary will display metrics related to the goal, such as “Page Likes,” more prominently. Moreover, the campaign summary calculates the cost per action, so that marketers can better evaluate the performance of their ads compared to the intended advertising goals.

Click here to read more.

The following two tabs change content below.

Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.