Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions.
In January Google reported Q4 revenues of $14.4bn, a 36% year-on-year increase, which gives an idea of just how valuable search is for brands.
Therefore I thought it would be useful to round up six examples of brands that have achieved success with effective search campaigns.
The survey is relevant for all UK digital marketers with a focus on paid search, SEO and integrated marketing campaigns.
Search is also one of the categories in #TheDigitals, our new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.
Further information on categories and entry requirements is available at thedigitalsawards.com. But without further ado, here are the six search marketing examples…
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