Social media is growing at an impressive rate. It seems like every week a new app, website or platform is created that connects friends, acquaintances and strangers, or allows broad-spectrum posting of text, images or video. And while the majority of these new solutions are geared towards the individual user, several have become every day tools of modern marketers. But, while Facebook, Twitter, Instagram andLinkedIn have all proven to be important and useful arrows to have in the marketing quiver, often times businesses will make the mistake of grabbing hold of the latest social media tool and swinging wildly.According to Steven Strauss, small business expert and author of “The Small Business Bible,” 53% of small businesses still struggle to use social media effectively.
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