I’ve been reading lots of articles lately about the forever altered post-Panda and post-Penguin SEO landscape… a land where content is once again king… a land where trust and identity are key… a land where you might not want the kinds of links you used to want. Many of these articles state, quite rightly, that in a post-Panda and post-Penguin world where Google is increasingly scrutinizing potentially spammy link profiles, pursuing lots of links from smaller sites is no longer an SEO best practice. These days it makes sense to consider the referral value of links as much as, or maybe even more than, the SEO value of links. The idea is that if you pursue links based on anticipated referral value, you’ll pretty much never have to worry about building up a spammy link profile.
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