Small Business Link Building in a Post-Panda/Post-Penguin World

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Small businesses rely on Internet marketing to improve their visibility online and attract more traffic to their sites. This can be done by getting as many links to their blog as possible. In the past, this used to be an effective tool for increasing traffic. The service was offered by SEO service companies. With the world’s biggest search engine, Google, leading an onslaught against spam links, the dynamics have changed. Sites that are found to rely on these unnatural links are penalized. They can be de-indexed by Google which means they will not appear in the search engine results. This can significantly lower the amount of traffic to a website.

To ensure that you adhere to Google’s quality guidelines, there are some Internet Marketing link-building tips you can follow. The links need to be focused on the target audience. They should be relevant to your site. Relevancy and targeting ensures that you are not flagged as a spammer. Where your links appear matters hence they should only appear in sites that are related to yours or are frequently visited by your target audience.

Unnatural links are those created specifically to bring traffic to your site without much regard for the content. For Internet marketing to be successful, the content on the site must be original, relevant and of high quality. Unnatural links will often emanate from content thin sites. You need to ensure that these are removed and that you concentrate on building high quality content for your site. You should remember that websites are owned and manned by people. Networking with these people will earn you high quality links. These are genuine and more valued than unnatural links.

The world of Internet marketing today is also awash with viral promotions. When something goes viral, the traffic that a site gets is unmatched. This has lead to many people focusing their energies on getting their content viral. They may be tempted to get as many links as they can back to their sites. This may involve hiring the services of freelancers to spam links in comments in various sites all over the World Wide Web. This is ill advised since for something to go viral, it is up to others to decide your content is worth sharing. Therefore, having quality content can be a step in the right direction. Finally, ensure that the link building process is well thought out before embarking on it.

My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.

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