Mass Relevance, a social integration platform that worked withFacebook and CNN for Election Insights, announced Thursday that it has integrated 25 billion pieces of content into visualizations on TV, billboards, stadium displays, websites, mobile applications, and more.
The 90-person company now serves more than 250 clients. Mass Relevance worked with Facebook and CNN in November to powersocial coverage of the Presidential Election. It has also worked with Twitter to create social insights for the Olympics, as well as Pepsi and Doritos. Mass Relevance also fuels social experiences on X Factor, Glee, American Idol, The Voice. In the past, it also worked with major events such as the Grammys and Super Bowl XLVI.
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