You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point  or KPI that you will collect along the way to measure success.   Let’s say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms.     How do you pick that number?  Measurement is a comparative science, so you have to compare that number to something you done in the past or to peer organizations.

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics.     Take this example comparing nonprofits performance in pinerest.  Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

Click here to read more.

The following two tabs change content below.

Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.