Social Media Gone Rogue

After news spread about the death of Margaret Thatcher, the first female British prime minister, so did news about Cher.  Odd? Yes. Why? Frenzy broke out on twitter after an anti-Thatcher group created the  hashtag “nowthatchersdead.” Confusion was created by the misleading nature of words being strung together without capitalization or any consideration of how the hashtag would be naturally read. People misread #nowthatchersdead as “Now That Chers Dead,” creating unfathomable heartbreak among faithful Cher followers.

This miscommunication demonstrates the required strategy and care needed when creating social media marketing initiatives.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
I prefer speaking over typing, coffee over tea but most of all I love helping businesses grow through online marketing services that attract visitors and turn them into customers. If you want more business, I can and want to help. Let's talk.