After news spread about the death of Margaret Thatcher, the first female British prime minister, so did news about Cher. Odd? Yes. Why? Frenzy broke out on twitter after an anti-Thatcher group created the hashtag “nowthatchersdead.” Confusion was created by the misleading nature of words being strung together without capitalization or any consideration of how the hashtag would be naturally read. People misread #nowthatchersdead as “Now That Chers Dead,” creating unfathomable heartbreak among faithful Cher followers.
This miscommunication demonstrates the required strategy and care needed when creating social media marketing initiatives.
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