The influence of social media is far-reaching and continues to expand. Social media marketing is no longer optional. All types of companies can benefit from maintaining a stellar social media presence on at least the big four social networks—Facebook, Twitter, LinkedIn and Google+. Ignore social media at your own risk; you can be quite certain that your top competitors have thrown their hats into the social media arena. Top-notch social media marketing requires a firm commitment to social listening, highly shareable content creation and genuine engagement.
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