It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as “cheap marketing” or even worse “free marketing”. I would hope that we’ve moved past that, but it’s still what I’m seeing being sold to executive teams. There are big problems with approaching social media this way, but the biggest is that it is a surefire way to fail.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.