Social, SEO Highly Rated for Lead Gen, Conversions

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HubSpot has released its “2013 State of Inbound Marketing report” [download page], with a host of statistics covering adoption and use of inbound marketing tools. Among the insights from the survey, 27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively). When looking at lead conversion rates by channel, 15% of respondents say SEO delivers above-average sales conversions, with social (13%) next on the list.

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