Social Signals Again Seen Highest Correlating Factors With Google Rankings

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Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results, according to a new study from Searchmetrics. Presenting the correlations using Spearman’s rank correlation coefficient, the study determined that Google +1s (0.4) have easily the highest correlation, followed by number of backlinks, Facebook shares, and Facebook total (summary of shares, likes and comments), each at 0.34.

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