BrightonSEO kicked off in style with its first session on ‘On-Site’ optimisation in the Corn Exchange. Alex Moss, Co-Founder and Technical Director at3 Door Digital took us through his tips for using structured data for social media publication and distribution and why the effort of doing so could really pay off in terms of encouraging engagement and sharing.
Why Use Social Structured Data?
Alex gave some strong incentives as to why SEOs should be using these features:
- It can improve your CTR
- You can tailor content to each social network
- Can give you extra exposure
He walked us through the benefits for Google +, Facebook and Twitter.
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