Google+ Opportunities for Brands
Google+ continues to struggle to get significant engagement, but thinking about G+ as a traditional social network is probably not the right way to go. On our blog, we offer 4 ways that Google+ can help large brands, including improved content discovery, and a nice tie in to improved Google ad results. I’m watching this platform for two reasons: 1) It impacts SEO today, and will continue to do so; and 2) Google is clearly committed to this product for the long haul, which wasn’t true of Google Wave, Jaiku, Buzz and lots of other earlier experiments.
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