For our U.S. based clients and friends, it’s Memorial Day weekend. We hope you all enjoy it as much as we enjoyed our Mystery Trip last weekend (pictures here).
Google Data on Social Media Contribution to Sales Is Fascinating
As more people try to figure out the impact that social media has on their sales, Google released a new site with some very interesting data. It shows the number of times social “assists” in a sale versus the number of times it is the last interaction before purchase. It provides data for several different industries (Google includes auto, biz, classified/local, CPG, edu/gov, finance, health, media, retail, tech and travel) and locations (they include Brazil, Canada, France, Germany, Japan, UK and US). Across all industries, Google data suggests that social helps with 1.9 sales for every one direct sale, but that varies widely. It also shows the value of multi-touch attribution. Here’s a quick slide deck I did with a few interesting screenshots of Google data.
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