Two 90-minute events. With 18 paying participants. Trying to start a relationship with a five-minute pitch.
Welcome to Speed Pitching. It’s like speed dating, except PR professionals court the platonic attentions of magazine editors and TV morning show producers.
“We are the only company that does this,” says Nicole Vance of New Product Events, organizer of the trademarked Speed Pitching. The company had been putting on media events since 2007, but saw a need for a new approach. “It’s very hit-and-miss with the trade shows,” Vance says. “What our clients are really looking for is one-on-one time with the nationals.”
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