When Penguin hit, a lot of site owners really started digging into what types of links they had and what kind they were getting. And soon after, a spree of link removal requests were sent out. And ever since then, it seems like when link building is brought up, anyone that has read anything on SEO has questions about the process. Which isn’t necessarily a bad thing.
But assessing and removing links should be done strategically. You want to be sure you know how to identify bad links and the course of action for dealing with them before doing anything. Int his post, I’ll give some tips on how to spring clean your links and ready yourself for search engine algorithm updates like Google’s Penguin.
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