STUDY: Facebook Delivers More Social Commerce Conversions, But Pinterest Users Spend More

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Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engineMonetate.

Monetate found that the conversion rate from Facebook referrals was 1.08 percent far ahead of those of Pinterest (0.36 percent) and Twitter (0.22 percent), but well behind non-social-network referrers such as search engines.

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