I am a huge fan of small business blogs, both for their SEO benefit as well as for providing valuable information to customers. But Zen’s question really asks two things:
- What, if any, SEO benefits exist in hosting your blog outside your domain?
- What brand benefits exist when you host your blog outside your domain?
The first question gets into a hairy bit of technical SEO while the second relates more to brand strategy. Today we’ll look at the SEO side and tomorrow we’ll explore the brand implications of subdomains.
Let’s dive right in, shall we?
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