You invite search engines to visit your website
When you submit your website URL to a search engine, you basically ask the search engine spiders to visit your website and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won’t list your website. It doesn’t make sense to submit your website to search engines if you haven’t optimized it before.
Here’s where you can go to have your site added to:
- Google: http://www.google.com/addurl/?continue=/addurl
- Yahoo: https://siteexplorer.search.yahoo.com/ (you will need to register first)
- Bing: http://www.bing.com/webmaster/SubmitSitePage.aspx
You get links from related websites
By submitting your website to Internet directories, you can get inbound links from related web pages.
Usually, the category pages on Internet directories are considered related web pages if your website fits in the selected category. For example, if you sell shoes then you have a link from a related web page if your website is listed in the “Shoes” category on an Internet directory.
Inbound links can greatly increase the search engine rankings of a website if the links contain the right keywords and if the links come from related web pages. For that reason, links from Internet directories can have a very positive effect on the search engine rankings of your website.
Web page optimisation and link building are more important than search engine submission. However, search engine submission still helps you to inform search engines and Internet directories about your website.