Tag Archives: Ads

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Ads are officially coming to Instagram

After reports surfaced last month that Instagram would be rolling out advertising on the platform, the company came out today and announced it officially on…
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Display Retargeting: Are Personalized Ads Better than Generic?

Display retargeting gives you an opportunity to stalk follow remindvisitors who abandon your site and dynamically personalize the ad to products viewed or keyword intent expressed by…
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New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads

Twitter today took the latest step in its bid to build up its advertising business, which some estimate could reach $1 billion in revenues this year:…
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Facebook introduces ‘tracking specs’ for advertisers to measure actions

Facebook has created “tracking specs,” a new way for advertisers to define and track any action that might be important to their campaigns…
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