Tag Archives: Adwords


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AdWords Updates Quality Score Reporting

Google announced on Friday that it is working to improve the quality of its AdWords product by updating its quality score process. That…
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Google Launches Redesign to Google AdWords Help Center

Back in 2010,  Glenn Gabe wrote a great post talking about how helpful the Google AdWords Help Center was. Good news for all of us…
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Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?

Ever since Google announced the upcoming shift to Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control,…
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Google Enhanced Campaigns Final Switch Over July 22

If you are running AdWords campaigns for your company or your clients then are likely to be aware that Google has offered the…
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Google’s New AdWords Extension: Review Extensions

If you have ever wanted to add a short testimonial in your AdWords ad and wanted to cite the source, Google has heard…
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New AdWords Integration For Analytics Changes Campaign Name Reporting

The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in AdWords. Currently, if you rename a campaign,…
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Combined Power of AdWords and Analytics

Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords…
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Google AdWords Enhanced Campaign CPCs Grow 6%

Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they…
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Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18

In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance,…
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples

The PPC world is abuzz over the news that Google opened its beta for image extensions,which allow AdWords advertisers to include images with their…
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