Combined Power of AdWords and Analytics

Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics and...

Google Analytics Expands Activity Stream

Social media has become increasingly important to the world of SEO, especially to drive targeted traffic to your site. Google Analytics has reformulated two reports, Trackbacks and Data Hub Activity, to help analyzers digest the results from inbound links in...

When It Comes to Analytics, Are You Doing Enough?

We all know analytics are important. As marketers, we spend a great deal of time in the data. We all, hopefully, consider ourselves part analyst in many ways. At the foundation of a good marketing team, there is an accessible analytics platform that is set up to...