How Guest Blogging was Affected by Penguin 2.0

Guest blogging is one of the most-buzzed about content strategies in the past few years, and even though it still holds weight and has benefit, it’s likely been affected by Penguin 2.0. Because one of the main benefits of guest blogging for many writers is to get a...

A Boon to The SEO Fraternity

When it comes to Guest Blogging, many people believe they know everything about the strategy. However, there are certain things overlooked by most bloggers while trying to get back links through guest blogging. With the upcoming Penguin 2.0 updates, there is a need to...

An experiment in brand story-telling

Since starting this blog in 2006, I’ve been the sole writer and publisher of content,  making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure of interest is the...