Brand As Publisher: What Does That Mean Exactly?

Everyone is a publisher these days: bloggers, influencers, writers, mothers, pinners, tweeters, and brands. People expect great content wherever they turn, and may the best content win. The opportunity for brands is that people generally don’t care where they...

An experiment in brand story-telling

Since starting this blog in 2006, I’ve been the sole writer and publisher of content,  making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure of interest is the...

How will Vine affect branding and PR?

A little less than a month ago, Twitter introduced its new video-sharing application – Vine. In just six seconds of unfiltered and unedited looped video, Vine users can now document and share their latest and greatest moments. Its user interface has some similarities...

How Blogs Help with Branding

When building and maintaining your own brand, there are a lot of tools to implement that make a positive impact. A strong resume, confident face-to-face networking and making best use of social media and outreach apps are all great ways to cultivate the kind of...