Tag Archives: brands


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Why Micro-Conversions Are So Important For Your Brand

Everybody wants the online sale. But are you relating to your customer in ways that make it easier for them to buy? You might be…
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Can brands perform random acts of kindness?

As Random Acts of Kindness week was earlier this month, it got me thinking: is this culture of kindness something that could cross over to…
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5 Things Brands Can Learn From NASCAR

This Sunday kicked off the 2013 NASCAR season, with the 55th running of the Daytona 500.  For the better part of a week the…
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Why your “personal brand” matters

It struck me, at a recent conference, that when a speaker came on, several of the people in the audience started looking at…
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