Can brands perform random acts of kindness?

As Random Acts of Kindness week was earlier this month, it got me thinking: is this culture of kindness something that could cross over to how brands behave? Are they already doing business by doing good? Social media makes it possible for brands to do ‘random’ nice...

5 Things Brands Can Learn From NASCAR

This Sunday kicked off the 2013 NASCAR season, with the 55th running of the Daytona 500.  For the better part of a week the fanfare belonged to Danica Patrick.  All eyes were on whether history would be made in the “Great American Race.”  From her start in the pole...

Why your “personal brand” matters

It struck me, at a recent conference, that when a speaker came on, several of the people in the audience started looking at their mobile phones. I knew what they were up to, because I was doing the same: seeing what I could find out about the speaker on Google. And...