Tag Archives: Content Marketing


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Content Marketing Gets BrighterEdge

Brands are increasingly leveraging content marketing for a variety of reasons, but one goal is to engage with customers in more relevant ways.…
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Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

The concept of "quality" has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. The crux…
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Facebook Exposed, Google Mine, Twitter Geo, Vine Boom!, Organic Spanks Paid

The CMO Council and NetLine have conducted a study (Better Lead Yield in the Content Marketing Field) that reports 87% of B2B buyers…
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The State of Content Marketing 2013

Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving…
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Cannes Talks Content Marketing

I’ve been glued to Cannes Lions this week, following the hashtag fervently and soaking in the awards and discussions, specifically those around PR Lions and Branded Content & Entertainment Lions.…
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Social Media And Content Marketing Generate More Leads For Brands

A brand or company receives 55 percent more inbound traffic through blogging compared to businesses that do not blog. Folks at Wishpond, a…
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KEYWORDS STILL MATTER

As content marketing becomes the new black I’m starting to hear people talk about how keywords don’t matter anymore. This sentiment appears in…
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Hacking Media Production: Fiction in Content Marketing

Shel Holtz (@holtz) is the founder of Holtz Communication + Technology and a frequent speaker who I’ve interviewed many times on camera at trade shows…
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When Content isn’t King, but an Indulgence

Are you enjoying the flood of Content Marketing? Google’s changes over the past year or 18 months have attempted to put a stop…
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Rethinking Relevance in Content Marketing

In content marketing we frequently hear the refrain of “relevant content.” Provide valuable, relevant content and drive your audience toward business goals. But…
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