Content Marketing Gets BrighterEdge

Brands are increasingly leveraging content marketing for a variety of reasons, but one goal is to engage with customers in more relevant ways. Many companies, however, are failing to measure the impact of that content in terms of how it drives business results and...

The State of Content Marketing 2013

Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we’re working with has a content strategy driving traffic and attention to their site through search and social media. Why? Click here to read...

Cannes Talks Content Marketing

I’ve been glued to Cannes Lions this week, following the hashtag fervently and soaking in the awards and discussions, specifically those around PR Lions and Branded Content & Entertainment Lions. The International Festival of Creativity was started in 1954 and is...