A SOCIAL, ELASTIC MODEL FOR PAID CONTENT

I was interested to read today that Esquire is currently experimenting with a per-article paywall. For $1.99, you can read a  10,000-word piece about a neurosurgeon who claims to have visited heaven. Esquire’s EIC on the experiment: “…great journalism—and the months...

The Never-ending Battle Between Content and SEO

One would think that the development of content would involve the integration of SEO in a natural, normalized way. Unfortunately, it can be difficult to maintain a creative marketing strategy since there is often conflict between creating content for the sake of...

Link Worthy Content: The Common Sense Approach

I don’t think any writers sit down and intentionally write content that no one wants to share with their friends or link to in their posts. But the fact that there is so much mediocre content floating around the web tells us that many writers are simply going about...