Big Data and Marketing: A Confused Relationship?

This post comes from our Analytics Channel SponsoriJento whose mission is to help marketers turn fragmented data into unified, actionable customer intelligence that accelerates their business. Clearly Big Data is one of 2013’s biggest topics. It’s all we hear about at...

Fighting the Lead Generation Battle with Big Data

Many organizations struggle with sales and marketing alignment. In companies both large and small, Sales and Marketing are commonly at odds. In a recent survey of more than 1,200 executives, research firm CSO Insights uncovered that lead generation is one of the top...