Tag Archives: engagement


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Tweets Containing Vine Uploads Seeing “Surprising” Engagement Rates

Marketers on Twitter are warming to Vine, and it appears that consumers are too. TechCrunchrecently pointed out that Vine climbed past Instagram on the Google…
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Social Media Influence + Contextually Relevant Content = Compelling Engagement

I like Syfy. I’m rooting for Syfy. But as a guy who has spent a lot of time in the Social Media space, I…
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Don’t Ignore Content in Favor of Engagement

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTargetabout whether you should be spending more time on content creation, or on…
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The Search Agency Evaluates Celebrity Reach via “CoolRank”

Recently, we measured the engagement from popular celebrities and developed a rank factor that our analysts calculated based on: number of twitter followers, number…
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Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI at #SESNY

Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter…
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68 Percent of Consumers Engage in Content Grazing — Is That Good or Bad?

I’ve been multitasking since I was old enough to ride a bike and read at the same time. That’s why I fell in…
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