Facebook Introduces New Ad Targeting Feature

The world’s largest social network has launched a new self-serve advertising feature called partner categories, which enables users to better target the audiences that their advertisements reach. According to the Facebook blog post, partner categories allow...

Facebook Ads: Do They Work?

There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Broadcasting you business name, products, services or brand has never been easier. However, when I ask clients if they’d...