The Top 20 Most Expensive Keywords in Google AdWords

I often get asked, “How much will this keyword cost in AdWords?” or “What are the most expensive keywords in Google Adwords?” There’s no straight answer. The Google AdWords price is calculated based on different facts dictated primarily by quality score. Quality score...

The PPC alternatives to Google AdWords

It’s strange that for a form of advertising which is arguably the most powerful which has ever existed, one service dominates online “pay per click” (“PPC”) advertising. But that’s the situation which Google’s AdWords has...