Tag Archives: keywords


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Are Misspelled Keywords Good Keywords?

In some cases, misspelling good keywords is a good way to prevent your traffic from being hurt. Some of the good keywords that…
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Is Free Keyword Traffic Worth the Effort?

Publicity is always good for a business. It’s a surefire way to increase your customer base, and best of all, revenue. Nowadays with…
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Contemplating Keywords as Anchor Text? Why “Here” Is Sometimes Your Best Choice

SEO professionals are constantly publishing articles explaining how to choose the best anchor text for a backlink or inbound link. If you’ve done…
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KEYWORDS STILL MATTER

As content marketing becomes the new black I’m starting to hear people talk about how keywords don’t matter anymore. This sentiment appears in…
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New Keywords Can Bring New Business, So Why Are You So Afraid of Them?

A former client of mine, a B2B software company, had a list of 20 or so "priority keywords" that they wanted to be…
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Introducing Keyword Planner: combining the Keyword Tool and Traffic Estimator into One

Behind every successful AdWords campaign are well planned out keywords and ad groups. In the past, you may have relied on tools like…
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Chasing the Long Tail: How Long Should Your Keywords Be?

A great long tail keyword is one of the prized possessions in PPC. If you’ve found an awesome keyword that no one else…
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Do Your Keywords Target Every Stage of the B2B Buying Cycle?

Many B2B companies have incredibly long and complex buying cycles. And since these sales cycles can easily last 6-9 months if not more,…
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Understanding the Value of Long Tail Keywords

Next time you are in your Google Analytics account take a look at how many keywords are driving organic traffic to your site.…
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New Keyword Targeting Lets Twitter Ads Chase Purchase Intent, Similar To Search Ads

Twitter today took the latest step in its bid to build up its advertising business, which some estimate could reach $1 billion in revenues this year:…
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