Tag Archives: Marketing


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The Impact of Encrypted Google Searches on Online Marketing

The SEO world was abuzz late last week with speculation that Google is on the path to encrypting all search activity (except for ad clicks).…
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Are companies merging the digital and physical customer experience?

Digital technology, and particularly the growth of mobile provides many opportunities for brands to integrate the physical world with digital. This could be…
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The Future of Search

Welcome to the World of Tomorrow! Sorry…had to be done. I’m here at eConsultancy’s Future of Digital Marketing conference where our very own Mr Will…
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Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

At one time, Twitter cards also included Instagram photos, but after Facebook scooped up Instagram, Twitter eliminated Instagrams showing up in cards automatically,…
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ExactTarget Brings B2B Marketing Automation to Facebook

Cross-channel digital marketing provider ExactTarget has extended its B2B marketing automation service, Pardot, to Facebook. By doing this, marketers will be able to acquire new…
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Social Media Marketing; a Priority Among SMEs in 2013

According to a survey conducted by Groupon, 58 percent of small and medium-sized enterprises, or SMEs, will enhance their use of social media…
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How Google Ruined Marketing

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time,…
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4 Digital Marketing Trends for 2013

This is a great summary of many of the trends that we’ve been hammering away on with our clients – authorship, content, mobile and social media are key trends.…
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What Social Fragmentation Means for Marketers

Recently, Champs Sports, ESPN.com, General Electric, and Cole Haan, among others, added their Tumblr addresses into display and TV ads. Tumblr has been a destination that's "on…
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Marketing in the Age of Social Ephemera

What's the first thing you do when you wake up in the morning? a) Brush your teeth? b) Wash your face? c) Visit…
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