Bouncing Back from Penguin 2.0 Hit

One company’s story of figuring out what went wrong after the Penguin 2.0 update and, now, how to fix it. Google’s Penguin 2.0 update caused a lot of websites, including mine, to take a beating in terms of search engine rankings. If you’re operating a small niche...

Penguin 2.0 Working for Some

Last month, Google did some housekeeping. Today, some websites are cleaning up with increases in rankings and traffic. Count the Royal Air Force Museum Gift Shop, an online store supporting the charitable work of the Royal Air Force Museum, as one of them. The gift...

Google Penguin 2.0: Now What for SEO?

As usual, when there is a Google algorithm update business owners have to stop whatever it is they were doing and focus on the update. A penguin or panda update can mean big changes for a website, so you have to always be prepared, informed, and ready to react and...

How Guest Blogging was Affected by Penguin 2.0

Guest blogging is one of the most-buzzed about content strategies in the past few years, and even though it still holds weight and has benefit, it’s likely been affected by Penguin 2.0. Because one of the main benefits of guest blogging for many writers is to get a...