The ROI of Empathy

When dealing with a market as competitive as the current one, the bottom line can sometimes trump the the demands of your followers. However, as I learned in a webinar from Social Today, you can get excellent ROI by focusing on your customers. Webinar Summary The two...

Evaluating Equations for Measuring Social Media ROI

At the end of my last guest post on this site, I promised that my next post would evaluate some mathematical equations for measuring social media ROI. Special thanks to Angie Schottmuller of Search Engine Watch for writing a detailed article entitled “Social Media...