Tag Archives: social media marketing


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Vision, Purpose, Value Define New Social Media Marketing

If you missed last year’s Pivot study it is worth a visit before firming up social media marketing plans for 4Q. Brian Solis just wrote…
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Email & Social Media Marketing: The Powerful Pair

It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing…
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Avoiding Fauxthenticity in Social Media

Authenticity has been the social media buzzword for a few years now but authenticity isn’t always the easiest thing to attain. Brands, hungering…
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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

How close can a marketer get to real time? Social marketing platforms aim to help brands insert themselves into social media conversations sooner…
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There’s No Social Media “Easy” Button

How many different ways can we say it before it finally sinks in as truth? There is no easy button for social media.…
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News on Social Media is Ready for Prime-time

Americans are using social networks as a primary source of news more than ever before. Compared to all other news sources, Social Media…
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Measuring Social Media Marketing ROI with Hootsuite’s Command Center

he Super Bowl, WrestleMania and last November’s US Presidential Election. What is the connection between these three major occasions, besides sweaty men rutting…
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Marketers Struggle to Leverage Data for Loyalty Purposes

While most marketers are collecting outside customer data for their campaigns, many are not seamlessly integrating their data, causing them to miss out…
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The Truth About Social Media Measurement

I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is…
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The Art of Local Social Media Marketing vs International Social Media Marketing

One of the biggest shifts we’ve since seen in the last year for social media marketing has been the increasing use of international…
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