The 3 Cs of Content Marketing

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Successful content marketing programs hinge on the 3 Cs – content, context, and communication. When these techniques are applied correctly, everyone wins: publishers engage their audiences through high-quality content, and marketers leverage this symbiotic relationship to deliver transparent brand messages that convert readers into real consumers. When any one of these three Cs isn’t adhered to, readers are quick to ring the alarm – perhaps the best recent example is the debacle that ensued from the Church of Scientology’s sponsored post in The Atlantic.

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