Have you ever thought what makes things ‘good’ or ‘bad’? Why do people like one thing and hate others? Aarron Walter has found the answer to this question and you can find it in his book “Designing for Emotions“.
I have read this book and would like to share a few secrets with you on how to use knowledge about emotions in website creation and in the promotion of your products and services. To understand the issue better you can watch Don Norman’s video “3 Ways Good Designs Make You Happy” , one more experienced specialist in this field.
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